The client approached me with a self-designed logo, seeking a refreshed look that better represented their brand. While they were committed to keeping the script typeface for 'Express,' they wanted 'Women' to feel more cohesive within the design. They were open to exploring new color palettes to elevate the brand’s identity.
In addition to designing the new logo, I developed an in-depth brand guideline featuring alternative logo variations, a refined color palette of primary and secondary hues, carefully selected typefaces, and practical application examples to ensure cohesive brand use.
I also designed a custom website, seamlessly incorporating these brand elements to promote their online courses and showcase their free workshops.